Why Your Google Ads AI Recommendations Are Wrong
Google's AI suggestions optimize for Google's revenue, not yours. Here's how to evaluate them critically.
Thoughts on AI and go-to-market
Google's AI suggestions optimize for Google's revenue, not yours. Here's how to evaluate them critically.
How I automated 80% of my agency's reporting and client communication with two tools.
Click-through rate is a vanity metric. Here's what actually drives revenue in paid campaigns.